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Ember — a glowing coal Ember by ANYÉ

1 person is building Ember right now — hi, that's me!

Ember puts your ADHD coaching practice in one calm place. So coaches can coach.

Ember · Form ● live

ADHD Intake — Maya R.

Sent Tuesday · Opened on her phone · 14 of 18 answered

When do tasks usually stall for you?

Getting started Restarting after a break Finishing the last 10%

"I lose track of time during everyday tasks."

Rarely Often

What does a good week look like?

"Getting to Thursday without the Sunday plan falling apart…"

Results summary

Time awareness7
Task initiation5
Working memory3

Across clients: 6 of 9 flag restarting, not starting.

Your data

Every answer stays in your practice. Export anytime — it's yours.

FormLive

Intake & diagnostics, filled from any device.

WorkspaceNext

Sessions, notes, client history.

OperateLater

Scheduling, payments, your website.

Real screens from Form, the first Ember tool. Play with it for free — no account, no card.

Tell me if this sounds about right.

Hey there —

There's a good chance I know why you're here. You're running an ADHD coaching practice with payments in one tool, scheduling in another, worksheets in a third, intake forms somewhere else — and a CRM pretending to hold it all together.

I've been on the receiving end of coaching for ten years. Now I'm building Ember, an app developed entirely for ADHD practitioners. I want coaches to do what they love and leave everything else to systems. So coaches can coach.

I'm building it one feature at a time, in the open. Along the way I'm collecting insights from working coaches — how you built your practice, the tools you use, the processes you always wished were automated. If you're in this space, you might have already heard from me (maybe one time too many!).

Thanks for checking Ember out. I'd be honored to build it with you.

Handy Gunawan
Handy Gunawan, handy.g@anyeads.com Founder (and, so far, the entire team)

Questions coaches ask me. Almost every answer is Yes!

  • Can my clients fill forms on their phone, laptop, wherever? YES!
  • Can I start from industry best-practice diagnostic forms? YES!
  • Can I build my own forms from scratch? YES!
  • Do I get a results summary for every client? YES!
  • Can I run research across all my clients' answers and progress? YES!
  • Is the data mine to keep? YES!
  • Can I try Form free, without an account or a card? YES!
  • Will a real person answer when something breaks? YES!
  • Can I run sessions, notes, and client history in Ember? Not yet — that's Workspace, up next.
  • Can Ember handle scheduling, payments, my website? Not yet — that's Operate, it comes last.

The honest list is short today. That's the point — it only grows when something actually works. See what's coming, in order ↓

One thing at a time. In order.

Form Live now

Try industry best-practice diagnostic forms, or build your own. Send them to clients to fill on their phone or laptop, wherever. Get a results summary per client, or run research across every client's answers and progress — and you keep all the data.

Workspace Next

Sessions, notes, and client history in one place. This is where the coaching itself will live. I'll start building it with design partners once Form is solid — which is exactly why I'm looking for them now.

Operate Later

Scheduling, payments, a simple website, the follow-ups. The business around the coaching. It comes last, after the coaching tools have earned their keep.

It's just me here. That's the service.

No team, no support queue, no ticket numbers. If you email me or message me on LinkedIn, you're talking directly to the person who wrote the code — and I answer within 24 hours.

When you have questions, comments, or you just want to hang out — you will inevitably meet… well, me. And I want to keep it that way.

Handy Gunawan
Handy Gunawan Founder, developer, and head of support
Help shape what gets built next

Tired of your current coaching system? Paying too much for it? Tell me about it. It takes about ten minutes, and it directly shapes what Ember becomes.

Tell me about it

From the blog.

Aug4

Why I'm building the forms tool first (and not the CRM)

The order of operations is the product decision nobody talks about.

Jul21

The tool-juggling tax: what an ADHD coaching practice really pays for software

Five subscriptions, four logins, one tired coach. Let's add it up.

Jul8

What 76 ADHD-coach newsletters taught me about between-session support

The session isn't where clients struggle. The other 167 hours are.

Jun30

Coach burnout is real. Your software shouldn't add to it.

Calm tools for people who teach calm for a living.

All posts →

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