Why I'm building the forms tool first (and not the CRM)
The order of operations is the product decision nobody talks about.
1 person is building Ember right now — hi, that's me!
When do tasks usually stall for you?
"I lose track of time during everyday tasks."
What does a good week look like?
Across clients: 6 of 9 flag restarting, not starting.
Every answer stays in your practice. Export anytime — it's yours.
Intake & diagnostics, filled from any device.
Sessions, notes, client history.
Scheduling, payments, your website.
Real screens from Form, the first Ember tool. Play with it for free — no account, no card.
Hey there —
There's a good chance I know why you're here. You're running an ADHD coaching practice with payments in one tool, scheduling in another, worksheets in a third, intake forms somewhere else — and a CRM pretending to hold it all together.
I've been on the receiving end of coaching for ten years. Now I'm building Ember, an app developed entirely for ADHD practitioners. I want coaches to do what they love and leave everything else to systems. So coaches can coach.
I'm building it one feature at a time, in the open. Along the way I'm collecting insights from working coaches — how you built your practice, the tools you use, the processes you always wished were automated. If you're in this space, you might have already heard from me (maybe one time too many!).
Thanks for checking Ember out. I'd be honored to build it with you.
The honest list is short today. That's the point — it only grows when something actually works. See what's coming, in order ↓
Try industry best-practice diagnostic forms, or build your own. Send them to clients to fill on their phone or laptop, wherever. Get a results summary per client, or run research across every client's answers and progress — and you keep all the data.
Sessions, notes, and client history in one place. This is where the coaching itself will live. I'll start building it with design partners once Form is solid — which is exactly why I'm looking for them now.
Scheduling, payments, a simple website, the follow-ups. The business around the coaching. It comes last, after the coaching tools have earned their keep.
No team, no support queue, no ticket numbers. If you email me or message me on LinkedIn, you're talking directly to the person who wrote the code — and I answer within 24 hours.
When you have questions, comments, or you just want to hang out — you will inevitably meet… well, me. And I want to keep it that way.
Why I'm building the forms tool first (and not the CRM)
The order of operations is the product decision nobody talks about.
The tool-juggling tax: what an ADHD coaching practice really pays for software
Five subscriptions, four logins, one tired coach. Let's add it up.
What 76 ADHD-coach newsletters taught me about between-session support
The session isn't where clients struggle. The other 167 hours are.
Coach burnout is real. Your software shouldn't add to it.
Calm tools for people who teach calm for a living.